Account Executive(AE)客户执行     

面议      上海  |  不限  |  本科  |  2022-02-10 16:40
职位诱惑:“国际品牌、五险一金、十三薪等”
职位描述
JOB DESCRIPTION
职位描述

As the account executive, you’ll build and lead a team of professionals to create meaningful connections between international lifestyle brands and Chinese netizen culture. Your job will be creating the online voice of international lifestyle brands, connecting with fans, and coming up with ideas that excite and engage.
Your primary task is to create messaging that resonates and inspires action. You’ll do this across WeChat, Weibo, Red, Douyin, Bilibili and other platforms. You’ll become expert in short videos, livestream, KOL, H5, mini programs and more. You’ll be on the cutting edge of digital marketing, working many of the world’s most interesting brands.

作为客户执行,你将协助团队一起帮助国际品牌与中国消费者之间建立更深及更有效的沟通。你的职责是负责及维护国际品牌的数字化管理,进行全面思考与沟通,提出专业想法或建议以提升传播营销效果,帮助品牌更好地与目标消费者互动。
你的主要任务是在数字营销领域中创造出能够引发共鸣和出圈的传播项目。包括但不限于微信、微博、小红书、抖音、哔哩哔哩等平台。你将成为短视频、直播、KOL、H5、小程序等方面的专家,并且始终处于数字营销的前沿,与众多全球知名且有趣的品牌合作。

YOUR FIRST YEAR
你在RESONANCE的第一年

3 MONTHS 3个月:
Understand your clients’ needs and challenges. Become a positive influence and support for your team.
快速理解和掌握客户需求及痛点。积极主动协调和调动各部门间的合作。

6 MONTHS 6个月:
Understand China's most popular social platforms better, and report insights into the nature of our fans and what excites them.
深度了解目前主流及前沿的社交平台,分析和挖掘品牌目标受众的喜好和爽点。

12 MONTHS 12个月:
Reliably produce compelling lifestyle brand comms across WeChat, Weibo, Red, Douyin, KOL, and others
独立负责品牌策划,品牌传播及新媒体推广需求,包括但不限于在微信、微博、小红书、抖音、KOL等。
任职要求
1. Minimum 1 years of experience in management for social/digital agencies
1年以上社交/数字营销广告公司的经验
2. Meticulous and detailed, be proactive reliable patient and supportive
做事细致仔细,注重细节,责任心强,善于并乐于与人沟通
3. Familiar with popular Chinese social media and digital platforms
熟悉中国主流的社交媒体和数字平台
4. Creative and aesthetic, able to direct designers and copywriters
拥有高审美和创造性思维,协调与跟进各部门间(如设计、文案等)的项目合作
5. Capable speaking and writing ability in both Chinese and English
良好的中英文听说读写能力
6. Capable MS Office, and other relevant software
熟练掌握MS office等相关办公软件

关于RESONANCE

Building Lifestyle Brands on China Digital and Social Media.

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RESONANCE

上海 |  50-100人

营销代理商
职位地址
上海市黄浦区局门路457号301室