Senior PR Account Executive - Tech     

8K-15K/月      上海  |  1-3年  |  本科  |  2022-05-06 14:00
职位诱惑:“弹性远程工作、带薪年假、年底奖金”
职位描述
• 制定客户月度、季度和年度整合传播策略,包括线上及线下传播渠道建议、媒体策略、核心信息、campaigns和传播目标等。
• 负责与客户的日常沟通,提出传播策略建议,并维系良好的客户关系。
• 撰写公关传播稿件,包括新闻稿,总裁采访稿,署名文章,博客,微信稿等。
• 根据客户属性和传播目标,建立核心媒体名单,并与媒体保持日常选题沟通,维护媒体关系。
• 有效管理外部vendor及freelancers,并且与其协作共同完成传播项目。
• 负责客户的日常新闻监测,并准备周报和月报。
• 参加内部头脑风暴,与团队合作参与新客户提案。

• Plan and implement monthly, quarterly and yearly integrated communications plan including channel suggestions, media strategy, key message strategy, campaign suggestions and setting communications objectives.
• Manage client account and daily communications, propose communications ideas and provide strategic consultancy while maintaining a good client relationships.
• Proficient in writing PR content in Chinese including but not limited to press release, key messaging, bylines, blogs and social media posts.
• Source and manage vendors and freelancers required to complete the project or achieve client's communications goal.
• Dig journalists’ interests and actively pitch stories to media to secure coverage for client’s business and expand journalists/influencer network, as well as maintain long-term media relationships.
• Conduct weekly news monitoring and prepare monthly/quarterly/yearly PR report.
• Work closely with other team members to participate in brainstorming sessions and prepare new biz pitch proposal.
任职要求
• 本科及以上学历(传播、市场营销、语言、新闻学等相关专业), 2-3年的公关传播经验,至少有1年科技B2B从业经验。
• 具备对新闻媒体的敏锐度,有一定的媒体资源,并熟悉中国媒体环境和不同媒体传播渠道,包括新媒体、传统媒体、意见领袖的特性。
• 优秀的内容撰写能力,能够独立撰写新闻稿、署名文章、采访稿和Q&A等。并能够借助外部内容专家完成深度技术稿件。
• 熟悉微信等社交媒体平台玩法和操作,有基本的微信内容撰写排版能力。
• 流利的英文说写能力,能够用英文作为与客户沟通的主要工作语言。
• 擅长独立思考、逻辑思辨能力强,能够在短时间理解科技互联网产品的运营逻辑,善于观察总结。
• 具备良好的项目管理能力以及活动执行和策划经验。
• 高度自律,能够很好的管理时间和工作优先级,在远程环境下高效完成工作。

• Bachelor degree with a communications/journalism/marketing related major.
• 2-3 years of PR or related experiences with at least 1 year client experience in B2B/technology field.
• Familiar with Chinese news media landscape and different media channels and outlets including social media, new media, traditional media and influencers.
• Having established/existing media relationships is preferred.
• Self-motivated, eager to learn and grow in the PR professional field
• Ability to prioritize workload, demonstrate effective time management skills within remote working condition
• Skilled in social media and using relevant tools to create social media content (WeChat, Weibo posts)
• Fluent in English and comfortable using English as the working language (with client).
• Proven PR writing skills have experience writing press release, bylines, interview piece, Q&A,etc.
• Independent thinker, strong logical skills, and able to understand complex technology product in a short period.
• Highly self-disciplined to complete work effectively under remote work environment.
福利
带薪年假、弹性远程工作、年底奖金

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职位地址
弹性远程