Senior Paid Media Planner     

Paid Media Strategy
Develop full-funnel paid media strategies across RED, Douyin, WeChat Channels, Weibo, and Tmall Media Buy; define channel mix, targeting, and KPI frameworks

RED Media Buy & KFS Ownership
Lead RED paid media planning with deep expertise in KFS, creator boosting, audience segmentation, bidding optimization, and content amplification.

Campaign Execution
Oversee campaign setup, tracking, pacing, and optimization across all platforms; ensure high-quality delivery and performance excellence.

Data & Performance Optimization
Analyze campaign data, monitor ROAS/CPA/CPM and conversion funnels, and deliver actionable recommendations for continuous improvement.

Cross-Functional Collaboration
Work closely with Social, Creative, KOL, and eCommerce teams to ensure aligned planning and integrated digital execution.

Client Communication
Provide clear performance reviews, insights, and strategic suggestions; act as the paid media expert for luxury and fashion clients.

Market & Platform Intelligence
Stay ahead of emerging media formats, RED/Douyin trends, eCommerce retail media developments, and luxury consumer behaviors.

3-6+ years of experience in digital paid media or 4A media agency roles.
• Expert in RED media buy & KFS execution
• Familiar with Douyin, WeChat Channels, Weibo, Tmall/TMI media buy.
• Meta/Google/TikTok Global experience is a strong plus.
• Strong analytical mindset with ability to interpret data and drive optimizations.
• Excellent communication and presentation skills in English and Chinese.
• Experience with luxury, fashion, beauty, or premium retail brands preferred.
• Strategic thinker with solid commercial understanding and integrated marketing mindset.
• Comfortable working in a fast-paced, data-driven environment.