Media Planner Trainee 媒介策划管培生     

• Dissect competitive media landscapes, research platform trends, and synthesize consumer insights that fuel strategy / 拆解竞品媒介布局、研究媒体环境趋势、提炼消费者洞察，为策略制定提供弹药
• Shape media strategy end-to-end — define target audiences, design media mix, allocate budget where it works hardest / 主导媒介策略制定：定义目标受众、设计媒体组合、把预算切到刀刃上
• Own campaign reporting and surface the signals others miss in the data / 独立产出投放数据日报/周报，从数字里读出别人没看见的信号
• Work directly with media platforms and internal teams to move plans off the slide and into market / 与媒体平台和内部团队直接对话，让方案不只停在 PPT 上
• Rotate through Planning → Strategy → Investment to build full-funnel expertise / 轮岗贯穿 Planning → Strategy → Investment，攒齐全链路视野

• 2027 graduate (bachelor's or above) from Top 100 global universities or China's 985/211; marketing, advertising, communications, statistics preferred / 2027 届本科及以上，市场营销、广告、传播、统计学等相关专业优先
• Basic understanding of digital media ecosystem and mainstream platforms / 对数字媒体生态及主流媒体平台有基本认知
• Strong data sensitivity and Excel skills — your daily weapons / 数据敏感 + Excel 扎实，这是你的日常武器
• Familiarity with AI tools is a plus — we value people who use tools to multiply themselves / 熟悉 AI 工具者优先——我们很看重用工具放大自己的人
• Reliable under pressure; the teammate others trust to just get it done / 责任心强、能扛压、是团队里那个交给他就放心的人